Really Smooth Marketing Funnel - Youtube to Paid Course

hey there's a really smooth marketing funnel that i want to take you through and i spotted it because i am looking for something like this and i thought i'd take you through it because it is extremely smooth this guy is called thomas mcgee he has a youtube channel where he talks about um getting better at video production okay and so his videos are let me just move my face over his videos are super smooth on their own online course okay and he talks about the course that he's built but what he's doing is he's providing information for free on youtube that's the first level of the value ladder and then he has a link in his description get the course so he's already built authority by offering content for free and now he's got a small link he's not even pushing people in towards this it's just a link in the description of the video get the new course okay once you click this link you get to this page where have i gone hello really nice clean website let's have a look what has he built this with so he's built this with wordpress nice landing page he's using woocommerce as the payment gateway and paypal yeah very simple site very nice if you want to know what i used to get that tool it's called wapalizer anyway all right let's move move me out of the way here okay create videos to grow your business so he's trying to talk to business owners who are doing content marketing like him that's how he's building authority the headline immediately grabs someone okay i really like this call to action buttons are key this guy's good because look if you see he's got them in the above the fold view the up above the fold view is the first page that a user sees so i really like this call to actions enroll in the course if i click that i've already been on this page it will send me all the way down past the sales letter which is the sales page to the pricing or you can watch the video i'm guessing this is some kind of video sales letter where he's just building a little bit more authority scroll down the reason i actually did this video is because i read these three and i thought wow these are really good these are like bullet points that copywriters tell you to write he has brought out the three main things that his audience are trying to do or the three main problems that they have with video when you're trying to make video you don't know what to use you don't know which gear to use and you want to have good editing right so he's calling those out those are the three things learn how to use video editing software get the right gear like get the right cameras produce stunning video these are really good okay we're getting a little bit further into the actual sales page now um and these are just objections what it's going to teach you and if you notice he's saying what you're going to get not uh like what he's gonna teach you this is like what is the outcome that you're gonna get rather than you know what you're gonna have to do it's not oh i have to watch 10 hours of video it's create your own home office recording setup so it's talking about what you're going to get out of it keep your audience engaged and interested i'll link this page below because it's a really good example of copywriting let's just click jump to the course okay um because there's one more thing i want to highlight well two more things actually first one is he has a basic package and he has a one-on-one consulting and the course for 300 more dollars yeah this one not many people will get the one-on-one but some people will so he can make a little bit more money with a one-on-one but this is price anchoring so someone will look at this and they'll look at this and they'll anchor against this price and think okay that one looks a little bit better yeah a little bit of a little guarantee who is he really high quality photos testimonials i would have had these further up faqs affiliate i'm not an affiliate maybe i hit him up i don't know how many people will watch this anyway right as of making this i'm not an affiliate um but if i click buy the course i'm going to show you something really important there's not that much navigation around here but one of the problems with a lot of companies is they have the checkout page and people immediately click on lots of other things they have the menu and the checkup page and people think okay wait let me just see if there's anything else on the site so they click away from the checkout page and that's it the journey's interrupted you might have lost that sale let's click onto this checkout page so click buy now on the course okay to run the checkout page as you can see there's really not that much navigation that you can use new project i think that might be an error on his part interesting yeah there's not really many places that you can go which i really like it's just a simple form and he's got guarantee money-back guarantee so it's basically risk-free for the person and you have social proof this is a great great great great checkup page yeah and there you have it really good marketing funnel youtube video to add value and build authority link to a product page where you have an explanation of what they're going to get out of it highlighting some of the problems that they're going to have and why your course can fix it authority through testimonials and risk removal through the guarantee and then a simple checkup page where you double up on the risk how risk-free is with the guarantee and you double up on the testimonials really nice timing to model them